Music Artist:

Sitti

Philippines' Queen of Bossa Nova

Profile:

     Tall, tan, young, and lovely were some of the words that Antônio Carlos Jobim and Vinicius de Moraes used to describe the illustrious Girl from Ipanema; and in 2006, the Philippines was blessed with the opportunity to witness her beauty–in the fitting form of Sitti.

     Sitti’s first shot at stardom was when she joined MTV Philippines’ MTV Supahstar: D’ Super Search in 2004 where she went on to become one of the winners and eventually bag herself a record deal. When Sitti pierced through the music scene in 2006, she had with her a bold undertaking: to revive the interest of Filipinos for bossa nova, a niche market in the Philippines’ music industry. With pop artists drowning the limelight, Sitti quietly released her debut album, Café Bossa under Warner Music Philippines, a mix of classic bossa tunes and unique covers that were given a bossa touch. From then on, Sitti’s presence shook the industry as her music became a staple of radios nationwide. With her songs such as “Para sa Akin” and “Tattooed on My Mind” among others playing frequently in the airwaves, along with her soothing voice and captivating smile, Sitti’s unique sound was etched in the hearts of many.

     After creating a new music trend in the Philippines, seeing numerous record labels and artists following suit in the rising Bossa trend, Sitti unceasingly stood up above the rest and distinguished herself as the woman who started it all: Sitti was now recognized by many as the Philippines’ very own Queen of Bossa Nova. With that distinction, she released her Sitti Live! album and a repackaged Café Bossa VCD, both of which did not fail to substantiate her popularity among her growing number of fans, the SiTTiZens.

     After gaining a double platinum record for Café Bossa and a gold record for Sitti Live!, Sitti was already unstoppable. In 2007, she released a collaboration album with the renowned MYX Philippines DJ Dense Modesto entitled Sitti In The Mix (The Dense Modesto Remixes). The remix album was a unique offering of songs from her debut album along with a few new tracks given the unique Dense Modesto sound. Within the same year, Sitti launched her second smash album entitled My Bossa Nova, a collection of “bossafied” pop covers and the original song that she co-wrote entitled “A Song for Penny Brown”.

     In 2008, Sitti released a Live! version of her My Bossa Nova album, which has just hit platinum status. Shortly after, she released her first Christmas album entitled Ngayong Pasko, which unsurprisingly hit gold status less than a week after its release. Sitti collaborated with Asian Pop Idol, Christian Bautista, in the Christmas song “Baby It’s Cold Outside,” and also in “Captured,” Christian’s second single from his album bearing the same title. Two years in her budding career and Sitti has already made a name for herself. Her amazing record sales are a testament of the newfound love for bossa in the country today.

     Aside from being a singer, Sitti also has a passion for hosting. She was chosen to co-host Pinoy Big Brother Season 2 that aired on Studio 23, where she skillfully exchanged banters with the equally witty Asia Agcaoili. Sitti’s wholesome image is also perfect for endorsements, as she is currently the official endorser of Lush Group of Companies’ Fruitas, Buko ni Fruitas, and The Mango Farm chains nationwide. Sitti’s presence is literally everywhere: on television, radio, and even print.

     Outside the spotlight, Sitti also earned a reputation of her own. A graduate of the prestigious University of the Philippines, Sitti holds a degree in Business Economics. The high school valedictorian and consistent dean’s lister was also involved in numerous school organizations, making her a true role model for today’s youth. However, despite her undeniable successes in college, Sitti’s love for music was her one-way ticket to stardom. At the early age of 16, she already started performing at the Hyatt Calesa Bar and soon after, Stonehouse. The rest, as many fondly say, is history.

     With her numerous merits and accomplishments in showbusiness, there is still so much in store for Sitti in the near future. Her versatility and humility are indisposable qualities that will keep her on the fast-lane to consistent success. Now a talent of Backroom, Inc. the doors have opened even wider for the new bossa nova royalty, and we are sure to witness more of her talent as she continues to bring her unique brand of music to a modern era of listeners, or as the SiTTiZens always say, to “Spread the Bossa Love”!


Contact:
For Inquiries and Bookings:

General Manager: Mr. Boy Abunda
Booking Agent: Jonathan Valdez | Backroom, Inc.
Press Contact: (632) 435-1098 / 435-1120 / 435-1108 / 928-0717

 

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Wag Mo Na Munang Sabihin
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Released: 2011

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Photo: Jason Liao

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Website:
www.SittiOnline.com

 

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