Framed Truths

Veejay Villafranca

Opening Reception: March 27, 3 pm
Artist Talk: April 10, 2025, at 3:00 PM.

JCB Gallery
Philippine Women’s University, Malate, Manila

Framed Truths unpacks Veejay Villafranca’s process as he traverses photojournalism, documentary photography, and fine arts photography. Truth is implied in photographs–with expressions such as “photos or it didn’t happen” becoming part of everyday jargon. In contemporary times, the idea of truth becomes fragile. Photographs are manipulated, journalists are accused of fake news peddling and partisanship, and information comes out in the blink of an eye on social media with little to no verification. Photography in the post-truth era exists in a fragile state, often under attack, and in constant restlessness.

Villafranca’s conscious approach to slowing down his process is purposeful. Though there is virtue in the immediacy of news and knowing the state of things in general, the attempt to extend the life of the issue is effective in continually unpacking difficult conversations. Once an issue is no longer a constant topic in news reports, television, and social media–it loses its presence in everyday conversation, even when the situation remains unresolved. Conflicts and struggles fall through the cracks until they resurface through another problematic encounter which would again be left unresolved.

Engage in a discussion about truth, memory, and how photography shapes our shared narratives.

Exhibition Hours:
Monday to Friday: 9:00 AM – 4:00 PM
Saturday: By appointment only
(Closed on major holidays)

To set an appointment, email us at sfadjcbgallery@pwu.edu.ph.