On Point

Saturday, October 3
at 2:00pm – 5:00pm

Lopez Museum and Library
G/F Benpres Bldg. Exchange Road Corner Meralco Avenue, Ortigas Center, 1600 Pasig, Philippines

Getting your point across with branding and marketing in the arts and culture

In the changing world of the 21st century, the arts and culture are called to tap into new platforms and take on new mechanisms to engage its public. To date, information and graphic design coupled with social media and online platforms allow for a more dynamic, easier and wider access to information. How then do individuals and institutions in the field of art and culture adapt?

Lopez Museum and Library invites you to take part in the panel presentation and discussion On Point: Branding & Marketing Art and Culture. Invited panelists are:

Vince Africa and Reymart Cerin (The Public School, Branding & Design Studio)
Yael Buencamino (Managing Curator, Ateneo Art Gallery)
Eric Ambata (Web, Digital, and Social Media, Lopez Museum and Library)
Spike Acosta (Senior Marketing Associate, Ayala Museum)

They will be sharing their perspectives on information and graphic design as integral marketing and branding mechanism for individuals and institutions in the field of art and culture.

The Public School will talk about past projects, commissions and collaborations that they have taken on as a branding and design studio. Eric Ambata and Spike Acosta will speak on their respective experiences working on establishing and strengthening the online identities and presence of Lopez Museum and Library and Ayala Museum respectively. Yael Buencamino will speak on Ateneo Art Gallery’s yearly collaboration with graphic designers and studios in creating a distinct identity for the Ateneo Art Awards.

Admission is Php 115 for students and Php 135 for adults. Limited seats. For inquiries and reservation, please call us at 6312417 or email us at lmmpasig@gmail.com.

This public program is brought to you in part by Gourmet Farms Inc.