‘How the Beasts Got Hyped” is a 9 minutes documentary that centers on the daily routine of hype-beasts of Manila, which share a mutual interest for street-style fashion. The film is said to be inspired by the dying art of Pop culture and delves deeper into what is seen in our commonplace. It also exhibits the effects of western aestheticism, on how it inspired a ‘culture of aspiration’ and how it became a refuge for the socially unshunned.
The film is officially selected out of hundreds of entries to compete in the 17th Festivalul Studenţesc de Film Internaţional – HYPERFEST in Bucharest, Romania this coming November 2 to 11 at Cinema Europa, Municipiul București and Cinema Gloria in Strada Bucovina.
This will be also the international premiere of ‘How the Beast Got Hyped” after being selected in the competition program of Asia’s oldest alternative film festival – the 30th Gawad CCP Independent Film and Video Festival and 6th Edition of Nabifilmex in Nabunturan both in 2018.
The short film was produced by a production team composed of UE CFAD advertising students, Elvin Jay Macanlalay, Bryan Marticio, and Mars Sanchez. The international selection of ‘How the Beasts Got Hyped” only validates the storytelling talent of warrior young filmmakers and this is not the first time that a UE CFAD produced film went on to be officially selected either for exhibition or competition program of various international film festivals around the world.
