Filipino Branding & Identity Masterclass

with Corinne Romabiles, PhD

SoFA Design Institute
399 Enzo Building, Gil Puyat Avenue, Bel-Air 1209 Makati, Philippines

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Designed for creatives under the creative economy, the program is anchored on the principles of Nation Branding in setting & implementing measurable metrics & standards for globalization of the Filipino Brand & Identity.

The Filipino Branding & Identity Masterclass is a 10-day intensive, informative & creative course that teaches students the concepts behind the curation of successful Creative Filipino brands that offer products & services primed for the Global market. Divided in to 2 modules of 5 sessions each, the student will undergo a process of Reflection, Discovery & Articulation that’s firmly rooted in Philippine Culture, Anthropology, Philosophy & Art together with Design Thinking to transform & align a brand’s ethos, visual identity, structure and communication with global standards of Nation Branding.

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Regular tuition
₱21,000.00

Schedule:

October 5 – December 7, 2021 | Tuesday | 6:00 PM – 9:00 PM

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Outline:

PART 1: REFLECTION

SESSION 1

An Introduction to Philippine Art History: People, Culture &Society
Mapping & Defining the Brand Problem
Assessment Activity: Pin-ups & Critique

SESSION 2

Philippine Literature, Music & Dance: Attracting by Voice, Words & Gestures
Research Design for Writing (Content or Copy) & Image-making

SESSION 3

Exploring Everyday Images: Philippine Visual Art & Commercial Art

Assessment Activity: Pin-ups & Critique

PART 2: DISCOVERY

SESSION 4

Crafting Strategy & the Creative Brief to Attract an Audience to the Ethnic Exotic
Case Study: The True, the Good & the Beautiful
Assessment Activity: Pin-ups & Critique

SESSION 5

Nation Branding as a strategy
Case Study
Assessment Activity: Market Research: Brands with Strong Core Brand Concepts & Strategy

SESSION 6

Philippine Aesthetics: Singularly Authentic, Beautiful & Proud

Presentation: Forming a Core Brand Concept to Communicate a Focused Strategy

PART 3: ARTICULATION

SESSION 7

Philippine Style: A Visual & Emotional Experience
Case Study
Assessment Activity: Pin-ups & Critique

SESSION 8

Determining Basic Design & Content: Practical Visual & Verbal Applications in Chosen Media
Assessment Activity: Breakout session

SESSION 9

Activity

SESSION 10

Panel Presentation
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Fee: PHP20,000 (USD420 for non-Filipino students)

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Course Structure: The workshop will be done via distance learning through applications like Zoom and Google Classroom.

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Faculty: Dr. Corinne Romabiles

Corinne Romabiles, a professor of art & communication among Engineering, Multimedia Arts, Digital Cinema, IT & Business students in Mapúa University. She is also is currently affiliated with the Innovation & Business School of the Asian Institute of Management teaching Philippine Branding and Art-Science Thinking. She is the Creative Director of Idiyanale & freelances as a Visual Merchandiser. She has worked for SM Dept. Stores, Levis & Dockers, Tesoro’s Inc., the DTI’s One-Town, One-Product Project and specializes in retail atmospherics & window displays for Philippine Souvenir Stores. She trained in Visual Merchandising, Branding & Advertising at the Fashion School of the Academy of Arts in San Francisco, California in 2012 & 2015. She has a PhD in Philippine Studies, major in International Relations and has an MA in Art Studies, major in Art History.

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A Certificate of Attendance will be given to each student who has successfully completed the program.

Non-Refundable & Non-Transferable. Please be informed that once the Workshop has started payment for the program will be non-refundable and non-transferable.

Name Registration. In order to properly enroll to the Workshop the name to be registered should be the name of the student.

MATERIALS & EQUIPMENT REQUIREMENTS

– Stable internet access
– Webcam