Dangerous Ideas: Unleashing Design Leadership

Friday, September 21, 2018 at 7 AM – 6 PM

Samsung Hall
SM Aura, Taguig

Launched in 2017 as a thought leadership event, the International Design Conference (IDC) brings the most brilliant international and local speakers in a one-day summit to talk about design, innovation, and how to leverage these tools to raise the creative quotient of the Philippines. Delving into the intersection of business and design, it unleashes big and bold ideas and triggers breakthroughs.

The IDC is the embodiment of the ethos of Design Center – to nurture a strong community of creatives, and to act as a catalyst for the design economy to thrive. IDC aims to deliver transformative experiences filled with eureka moments, and empowering passionate mavericks to build an inclusive and creative future.

In this age of hyper-change, the world is rapidly transforming as technological, environmental and demographic changes are occurring at unprecedented rates, and a new kind of leadership is demanded. These leaders and future leaders are able to have design and creativity play central roles in the organization, see new patterns, think in paradoxes, and are able to take a leap into the unknown in order to move the business forward.

The one-day conference will pump up a thousand creative mavericks through a series of discussions fueled by dangerous ideas to unleash their inner design leader. In the International Design Conference, you are called to challenge conventions, pursue new ideas, cultivate conversations, and raise the discourse on the intersection of business and design to unlock a new creative paradigm.

At IDC 2018, take risks.

Create new norms.

Unleash Design Leadership and claim your creative destiny!