Future Proof thru Design Thinking

International Design Conference 2017




September 22, 2017 at 8 AM – 6 PM
The Eye, Green Sun Hotel 
2285 Chino Roces Ave. Extension, 1231 Makati


The International Design Conference is an annual immersive event in commemoration of Design Consciousness Week from 16 to 22 September of every year.

For its maiden edition, the one-day thought leadership conference put spotlight on the intersection of business and design with the slogan “We Design.”

A platform for the world’s top designers, business leaders, and rising stars in the business and creative sectors, the conference features keynotes, panel discussions, and lightning talks to discuss human-centered strategies, the challenges faced in nurturing and championing a design-driven culture, and how to imbed human-centered design in an organization. Speakers will share their knowledge for new possibilities and experiences to improve the efficiencies of human activity and to create a better world.

The conference is open to business communities, creative and academic professionals, policymakers, and local government officials from all over the country to strengthen appreciation for good design, to inspire the Philippine design industry, and to examine what design means and its competitive advantage in the world today.

Learn from the speakers, participate in the discussions.


As a Trend Specialist, Charlie Clark demonstrates the power of trend forecasting company WGSN by building powerful connections with customers, inspiring and helping them to translate forecasted trends into confirmation for their product development and buying decisions. She gained an in-depth understanding of trend forecasting during her time at Stylesight and through experience in the fashion and retail industry.

Know more about Charlie here

Gerson Abesamis leads Habi Education Lab’s initiatives in learning experience design as the Co-founder and Executive Director. Through Habi Education Lab, Gerson and his team organizes workshops, seminars and learning activities that aim to collaborate and experiment with fellow educators on how to apply the concept of design thinking in the field of education.

Know more about Gerson here

Swedish native with a 20-year track record of brand and design management and often named among Hong Kong’s top studios, Johan Persson, is credited with being one of the early influencers to identify the challenge of a widening gorge between market insight and production output. He is serving an array of top-tier multinational clients such as Philips, Pepsi, Sony Ericsson, Jabra, Miele, Octopus Card and designer Karim Rashid, and has received several honors and recognition such as the Young Talent Award, Jury member Sichuan-Taiwan Industrial Design Awards, and the Jury member for A&D Trophy Awards.

Know more about Johan here

Being the only woman in ASIA’s top 20 creative directors, Chairmom and Chief Creative Officer of Dentsu Jayme Syfu, Merlee Cruz, has inspired a lot with her dedication and hard work. She has won many “firsts” for her country including The Creative of the Year for Southeast Asia, the Cannes Grand Prix for Mobile, a Grand CLIO, NYF Grand Award, the D&AD Yellow pencil, and a whole lot more. For Merlee, “The creative mind can do wonders. But never underestimate the power of the creative heart.”

Know more about Merlee here

Natalia Bednarek is a strategist at Sterling Brands in New York City with a degree in Business Management and a Masters degree in Branding. Having worked with several global and national brands including GE, Anheuser-Busch, Pepperidge Farm, and Hershey, she enjoys developing solutions to problems and creating strategies for businesses and organizations and cherishes the process of creation in design especially its playful and productive aspects.

Know more about Natalia here

“Everybody wants to innovate, nobody wants to change,” says New York-based design research consultant Dan Formosa. Dan is an expert in design and research, with a degree in product design, ergonomics, and biomechanics. He is the co-founder of Brainpool (focusing on evidence-based practices in design), 4B (focusing on design for the world’s almost-4-billion females), as well as the Masters in Branding program at the School of Visual Arts (SVA) in New York.

Know more about Dan here


Website: https://designcenter.ph/international-design-conference/